professional life coach
branding and logo
A professionally trained life coach wanted branding that spoke to radiance and brightness. The coach's target market is women who want to escape a difficult situation, rebuild and restore their lives. She provided a photo of a her daughter holding a green butterfly as inspiration.
branding, logo, flyer, LinkedIn banner, biz card
An experienced HR executive, entrepreneur and author wanted a brand for her new private coaching business that expressed self-awareness and strength with a focus on delivering outcomes. Her target market is professionals including new managers, high potentials, executives and leaders in transition. Her inspiration photos included people reaching the top of a mountain. Green represents well-being and growth; blue represents trust and confidence; and fuchsia represents harmony and balance. These are all words and colors she felt represent her business.